When it comes to content creation in Africa, there’s one thing many businesses and creators often overlook: search intent. We assume that because something is trending globally, our local audience must want the same thing. But the truth is, African search behaviour is unique, and the information available is still playing catch-up. This creates both…
Read MoreLocal keyword research in Africa can feel like digging for water in the dry season; data is sparse, languages are many, and search habits vary from city to village. Yet, with a clear method, you can still uncover high-intent phrases that drive traffic and sales. This guide breaks the process into seven practical steps, from…
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