Built for Us, Shared with the World — The Rise of FaceFam In an era where global social platforms often feel overcrowded, repetitive, and disconnected from real life, FaceFam is offering something refreshingly different — a social network designed to feel personal, local, and truly human. Born in Kenya, FaceFam began with a simple but…
Read MoreWhatsApp is already the continent’s most-used social app, so setting up a free WhatsApp Business account can feel like opening a shop in the busiest market square. With more than 310 million global downloads of the Business app in 2024 alone, African SMEs are adopting the platform fast because it works on low-data networks, supports…
Read MoreSmartphones are now the continent’s default screen. By early 2025 more than 615 million Africans owned a mobile handset, and almost every new user jumps straight onto social platforms rather than desktop websites. The result is a fast-moving ecosystem where chat apps, creator tools, and community spaces overlap in unexpected ways. Below is a clear…
Read MoreFacebook’s news feed may feel crowded in 2025, but its Groups product is thriving across the continent. From Dakar’s street-food lovers to Nairobi’s freelance-designer hub, Groups give Africans a free, low-data way to gather around shared needs. Brands that master this space can foster loyalty, harvest feedback, and even drive direct sales, without paying a…
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